This is to announce that Sun Smile Holding Co., Ltd (“Sun Smile Holding”, a newly established SPC), a portfolio company of J-STAR No.3 SS, LP, etc. funds that J-STAR provides investment related services to, has acquired Sun Smile Inc. (Headquarters: Minato-ku, Tokyo, Company Representative: Mr. Tokuya Tanaka, URL: http://www.sunsmile.co.jp/, the “Sun Smile”).
Since its establishment in 1997, the Sun Smile has been in the business of designing and manufacturing its own private brand products including the flagship “Pure Smile” in addition to the wholesale of imported brand bags, accessories, cosmetics, and sundries. Having a good understanding and high sensitivity into new and marketable products targeting young women, the Sun Smile has been designing best-selling products by utilizing their accumulated marketing knowledge and providing products in high demand.
Because of its increasing competition, the cosmetics and the sundry market for young women are becoming more challenging to obtain new customers and keep them as loyal repeaters. Therefore, we recognize the need of further improving company’s product development capability and expanding its sales channels to online and overseas to be continuously liked by consumers and maintain high popularity ratings. We will provide the Sun Smile with our support to establish solid management base and business infrastructure in the organization and help expand the business.
*J-STAR Co., Ltd. provides investment related services to, from directly or indirectly through a wholly-owned subsidiary, J-STAR No.3 SS, LP, etc, providing researches about investment opportunities, as well as other investment related services such as training to portfolio companies.